Why Research is Important
Learn about the job before you interview
Know what is legit criticism
Targeting Your Research
Easier to get a job from internship
Focus is key
Further training can be expensive
Figure out the aarea you want to work in
Research Resources
Professional journals have company profiles and job ads
Annuals and source books are glossy and large formats
There are several year books
Yearbooks, directories and industry mags can be found in libraries
You can find out who advertising agency's clients are
Some have websites used to promote publications, jobs and event
A lot of different communities and online directories that deal with creative jobs of all kinds
Cold-calling
Face-to-face is good
Being proactive is crucial
Interpersonal skills will play a significant part in getting a job
Speculative Applications
Internships usually come first
Make connections in the industry
Get a meeting with people
Emails are less effective
Student Exhibitions and Competitions
Good to attend these type of things
Don't stand to far away from yours place on opening night
Entering contest help raise your profile
The more professional contacts you make, the greater your chances of finding work in the long run
